Yahoo, Disney team for Ali Wentworth series

WentworthWalt Disney Co. and Yahoo are joining forces for just about any daily online short-form series featuring former "The famous host the famous host oprah Winfrey Show" correspondent Ali Wentworth. "Daily Shot with Ali Wentworth" will air each week day beginning today on key Yahoo locations and Disney-possessed Babble.com, a web site heretofore recognized for blogs about being a parent. Each episode, that is 3-a couple of minutes extended, will dsicover Wentworth put a comedy spin on news tales that Yahoo's statistics suggest are trending across its websites and strongly related parents. Wentworth will shoot each "Shot" from her kitchen or wherever she's really tomorrow. "It had been appealing to us because of the worth-add Ali brings consequently a fantastic voice," mentioned Erin McPherson, V . p . and mind of programming and originals at Yahoo. "She's a great persona to improve the Yahoo selection." "Shot" will probably be produced by Disney Interactive Media Group, where Babble is situated incorporated within the "moms and family" portfolio of internet sites. Wentworth may also get a Babble blog, Ali in Wonderland, which just is really the title from the memoir she composed that she'll be marketing later when it's released. "Shot" is really a co-high quality experience, even though video player will probably be run by Yahoo even when seen on Babble.com. A sponsor remains signed that neither company has revealed, even though series will launch without one. "Shot" will work on Yahoo Screen, their new video destination, additionally to Yahoo News and portal Shine, which targets female clients much like Babble does. The partnership with Yahoo is kind of similar to one Disney struck a year ago with YouTube for just about any co-high quality kids funnel. Disney brings its capabilities and cache for premium programming, too as with exchange can get linkage to high-traffic Web modems that could send new clients towards the Mouse's own characteristics. "Shot" isn't the initial collaboration between Yahoo and Disney. A year ago, Yahoo and ABC News extended 10 years-extended partnership that introduced greater talking about of content plus a personalized online version of "Hello America." Coincidentally, "GMA" anchor George Stephanopoulos is married to Wentworth -- a synergy of sorts McPherson mentioned Yahoo could make the most of by juxtaposing their unique content. Furthermore to "The famous host the famous host oprah," Wentworth constitutes a status for herself through projects including as star and creator of "Mind Situation," one of the primary scripted series to function on Starz, and roles in films including "It's Complicated." Wentworth might be the most recent high-profile title Yahoo has going to its video options, in which the organization has looked for to enhance its game to be able to lure more advertising dollars. Tom Hanks, Bill Maher and Morgan Spurlock are the known amounts that Yahoo features towards the programming slate. Disney acquired Babble last November. Wentworth will be the to start a slate of video series which will be layered within the site, with future programming vulnerable to take advantage of the roster of popular authors the site counts becasue it is own. "How you consider Babble, 'bloggers' is just too narrow an expression,In . mentioned Brooke Chaffin, senior V . p . in the moms and family within Disney Internet Media Group. "We have to bring as much forums as you can for that storytellers to see their tales." Adding a topical draw to Babble may also take part in a larger reorganization headed by Chaffin in the Disney moms and family division, that's largely made up of internet sites filled with evergreen content that will use Babble to operate a vehicle greater daily circulation. Chaffin was brought to Disney a year ago by DIMG co-leader James Pitaro, all of whom formerly labored at Yahoo. Contact Andrew Wallenstein at andrew.wallenstein@variety.com