Tuesday, January 3, 2012

If the Academy awards Leave the Kodak Theatre?

Hey, Oscar fans: Inflict of you've got a strong emotional attachment towards the Kodak Theatre, the house of the Oscars ceremony during the last decade? Because the coming year may be the before the show is held there. Based on the Hollywood Reporter, the Academy is shedding hints that could leave the Kodak for an additional venue after its lease expires in 2013. Whether you believe this is a bad or good idea most likely is dependent on whether you're thinking that the Academy awards must remain in a theater custom-designed for the annual ceremony. As somebody who has covered the Oscar show two times at this location, I've found the Kodak has both benefits and drawbacks like a practical spot to contain the bigger-than-existence yearly gala. Around the plus side, the venue was indeed designed for the Academy awards actually, Oscar lore is made into its very walls, written on plaques while you go in and out the auditorium. The location is historic -- right across the Hollywood Walk of Fame, across the street from Grauman's Chinese Theatre, and next door in the Roosevelt Hotel, in which the first Oscar ceremony occured a lot more than eighty years ago. The area is small , intimate, which will work for the television cameras. On the other hand, it can be not big enough. The theater seats about 3,330, meaning -- when the nominees and VIPs are asked -- about 50 % from the 6,000 Academy membership still can't get tickets. And there is no backstage area to talk from the "backstage" interviews the thing is sometimes following the show are really carried out in conference rooms in the nearby Hollywood Renaissance Hotel. Which means a lengthy walk back and forth from the interviews for that those who win, which means a shorter period for reporters to speak to them. Also, for the glamorous good reputation for the area, the Academy awards continue to be presently the only real major honours ceremony that happens inside a retail center. The Kodak Theatre is situated in the heart of the Hollywood & Highland shopping complex, and also the Oscar evening red-colored carpet is the only person that winds past an Auntie Anne's Pretzels along with a Hot Subject. Actually, it is the ongoing discussions using the mall proprietors, the CIM Group, that's at problem within the Academy's recent announcement. THR's story does not mention any sort of complaints the Academy has using the current location, just the honours group's capability to flex its muscles and also to bargain for any better deal because the choice to exit the lease approaches. "This really is purely a company decision," THR quotes part of the Academy board of governors as saying. "The end result is we will take a look at other areas and pay attention to all offers. We might ultimately choose to stay where we're as we can negotiate a much better lease. Remember, everything has happened there." Based on the trade paper, that last sentence is really a mention of the Kodak's financial problems because it changes to some world where photography is changing celluloid. (At any given time when Hollywood has basically abandoned actual film for pixels, there's some irony in moviemakers ongoing to celebrate their accomplishments inside a theater whose title is symbolic of technology the film industry has considered obsolete.) The content indicates that Kodak might have difficulty ongoing to pay for $4 million annually for that naming privileges towards the theater. One reason why the Academy has leverage is the fact that, if there is no Oscar ceremony there, the naming privileges is going to be worth much less to CIM. Where else within the La area might the Academy slowly move the show? Almost always there is the Dorothy Chandler Pavilion, the place to find many an Oscar show prior to the Kodak years, although it seats even less people compared to Kodak (a couple of,500). The Shrine Auditorium, that has also located many Oscar events through the years, seats a lot more than 6,000. After which there is the Nokia Theater, not built once the Academy awards moved in to the Kodak. It seats 7,100. The Nokia already sharpened the 'American Idol' finale in the Kodak, so there is a precedent. Wherever the show eventually ends up inside a couple years, the venue's size and amenities might not matter much when the show's general downward rankings trend continues. If no one's watching the Academy awards, the naming privileges to whatever theater they are passed out in will not be worth much. [Photos: Getty Images AFP/Getty Images] If the Academy awards Leave the Kodak Theatre?YesNoWho cares? Nobody watches the Academy awards anymoreVote Follow Moviefone on Twitter Like Moviefone on Facebook Follow Gary Susman on Twitter: @garysusman

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